Prototyping Workshop #2 - Esad•Valence, March 17th-21st 2025

Supervised by Dominique Cunin, Cédric Rossinol-Brunet and Coline Houot.

EPE - Prototyping phase

The prototyping phase of the EPE project proposes to engage groups of students and professors in the actual production of hybrid screen-paper objects. A set of guidelines and expectations are established to simulate an order from someone outside the project and our institutions. In a real-life situation, this client could be an institutional or private customer. The aim is to produce credible prototypes of graphic design objects, demonstrating one or more creative processes, both methodological and technical.

Main themes

Based on a selection of objects found on ubuWeb, student groups are asked to design a program of events based on a theme taken from the site. This work will involve adapting the same content to several formats, both digital and printed (at least two different media), with a view to transposition and adaptation. The purpose is to explore the possibilities offered by web-to-print, while considering the accessibility of the content, notably through a multilingual approach. We'll also be considering the bridges between digital media and different printing techniques: laser printing, inkjet, silkscreen, risography, etc.

Particular attention will be paid to the form of the objects produced, in line with the content and the tools chosen or available. The challenge is to rethink formats and graphic treatments, without seeking to reproduce the results usually obtained with standard software. Here, the tool becomes a design leverage.

Participants

Esad•Valence

Professors

• Dominique Cunin
• Cédric Rossinol-Brunet
• Coline Houot

Students

• BERNARD Dorine (3rd year, Graphic Design Bachelor)
• CARDOSO Grégory (3rd year, Graphic Design Bachelor)
• GUIOL Sarah (3rd year, Graphic Design Bachelor)
• JAKYMIW Emilie (3rd year, Graphic Design Bachelor)
• MAHE Joachim (3rd year, Graphic Design Bachelor)
• RODRIGUES Mélanie (3rd year, Graphic Design Bachelor)
• SAMIRI Inès (3rd year, Graphic Design Bachelor)
• VEYRUNE Clémence (3rd year, Graphic Design Bachelor)
• ZARCONE Carla (3rd year, Graphic Design Bachelor)

ISAM Sfax

Professors

• Ikbel Charfi
• Ines Kamoun

Students

• Eya Bouaziz PhD Student D2
• Bea Ayadi (online)
• Jed Ben Hmida (online)

Izmir Economics-VCD

Professors

• Gokhan Mura

Students

• Berke Cinarli

Pagora

Pagora team was supposed to paticipate to this workshop, but declined the invitation. 9 students were then lacking for this workshop.

Schedule

Monday

Morning

• Review of the EPE project and its previous stages
• Brief presentations and school's workshop visit
• Observation and analysis of various communication objects
• Start of content presentations

Afternoon

• Presentation of the contents and of Ubu Web
• Groups making (3 to 5 students per group) and selection of materials to work on during the week
• Group discussion time
• Start of blank mock-ups and identification of the formats each group wishes to explore

Tuesday ~ Thursday (morning / afternoon)

• Quick content gathering by groups: images and textual information to be included
• Development of ideas for programming
• Regular print tests
• Variations across different formats and media, combining different printing techniques

Wednesday Afternoon: Sightseeing in the Drôme

1. Visit to Beaume-Cornillane
2. Guided tour of the Tower of Crest

Thursday Afternoon – Friday (midday / early afternoon)

• Printing and production
• Presentation of several deliverables
• At least three variations per group, in digital and/or print formats, for example:
  • Video
  • Flyer
  • Poster or website page
  • Email banner, digital sticker or poster
  • Printed posters (bus shelter size, A3 size, etc.)
  • Small printed formats

Friday Afternoon

Final presentations of the workshop